In 2009, the Abaarso School was launched against all odds in a remote location in Somaliland to prepare the future leaders of a state devastated by a brutal civil war. Their rigorous agenda demands a full commitment centered around integrity, tenacity and reasoning to insure those who succeed are well prepared to face every challenge and advance their society. Graduates have gone on to study at Harvard, Yale, MIT and Brown, yet the school cannot subsist without substantial funding.
Reitdesign was charged with creating a website that could serve as an international beacon to shine a spotlight on the school and stimulate investment. The site needed to convey the brilliance of its promise along with the depth of its need to move and motivate visitors to support its mission. Vibrant colors were chosen to convey optimism, highlighting personal stories as well as challenges and opportunities with bold, clear mechanisms to contribute.