Amalgamated Bank

Established in 1923 by the Amalgamated Clothing Workers of American, Amalgamated Bank is the only majority owned union bank in the United States with 24 retail branches, 20 of which are in New York City. As it prepared to open a new branch in the heart of Union Square, it wanted to create relevancy for a new generation while remaining faithful to its roots.

Beginning with refreshed creative reitdesign developed multiple messages to herald their arrival and appeal to different audiences: “Our Heritage. Your Future,” “Working Hard for Working People,” “We’re in Your Neighborhood.” We then took this strategy throughout all aspects of their communicating, included the website, an e-newsletter, brochures, trade show booths and several ad campaigns, all developed in multiple languages to reflect the diverse client profile.