Barnes & Noble 2017

Interactivity Ignites a Sales Conference

Barnes & Noble College hosts an annual sales conference in Orlando for its 1000-person management team and since 2004, reitdesign has provided creative direction and implementation for the entire event. This year reitdesign centered the show's theme around the tagline "This Is Us" and produced a mobile-friendly microsite for the event, incorporating the show’s schedule, exhibitor listings and an interactive floor plan. We also created every detail of their signature interactive presentation space (down to the sofa cushions!), hotel signage and wayfinding, presentation graphics, wall clings, digital screens, printed guides and even a souvenir tote bag for an immersive experience.

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