A marker and airbrush all in one, BLOpens opens a world of creativity for young artists everywhere who can design cool airbrush effects with the BLOpen Master Magic set. Yet compelling packaging and a strong brand logo was needed to bring the product the attention it deserved.

Reitdesign began by participating in the user experience, drawing inspiration and insight for a fresh brand look. We edited the BLOpen illustration and developed a fun and engaging package where we highlighted photos of kids interacting with the product on the back. Thousands of art projects later, BLOpens has become a national household product.