Bluefin Trading Companies

Formed in 2001, Bluefin Companies is a privately owned, multi-strategy trading firm focused on identifying investment opportunities to grow capital in global financial markets. While successful, they lacked a clear identity and turned to Reitdesign to help create one and extend it across customer touch points.

Reitdesign took an immersive approach to pinpointing Bluefin’s unique persona, honing in on their stunning art collection and alignment with the Bluefin ‘brand’. We oversaw photography, featuring staff in meetings and created an elegant website that reflected calm blue seas and the firm’s sophisticated sensibilities.

Photo Art Direction