Barnes & Noble College Booksellers (B&N) is a long-standing client for which reitdesign develops and produces their annual company event. As part of this involvement, we also create an annual report, reflecting the past year’s achievements and challenges.
Each year, reitdesign aims to create a look that is both consistent with past reports while uniquely reflecting the current year’s focus. In 2011, greater emphasis was placed on B&N’s social media strategies as a means to engage students, as well as the evolving trend toward the use of digital books. The end product again nabbed a Davey Award from the judges!