The journey of a thousand miles often begins with a single step, even if at first you don’t know where you’re going. So it was with business consulting group, Envision who came to reitdesign for a website makeover and soon realized a complete rebranding was in order. What sets Envision’s business apart from the competition is their focus on people–both internally and externally–yet their imagery didn’t convey this. And in today’s fast paced world, first impressions are vitally important.
Through conversation and collaboration, we were able to retain the brand’s blue and green color palette, yet infuse it with new life through dynamic imagery and modern typeface. We updated the logo, which was visually too busy and used too many colors to simplify the lines and create a bolder, more modern look. We then designed a unique three dimensional pattern built on the “E” icon that was engaging and memorable. The new business cards and stationery speak volumes and form the blueprint for a new website, to be built now on rock rather than sand.