Global Pet Expo 2014

Imagine a Trade Expo with nearly 1000 exhibitors, 3000 products showcased, celebrity appearances and 5500 attendees, all focused on furry, feathered or gilled creatures. The largest event of its kind in the world, the Global Pet Expo needed a visual identity and marketing strategy to match its scale and carry across its entire portfolio of display and promotional items.

A great campaign begins with a great idea and our Too Big To Miss theme provided the stage to create imagery and tactics across every aspect of the Expo’s outreach including lobby signage, banners, workshop posters, print ads, e-blasts, direct mail, brochures—virtually anything that was needed. The result created an immersive experience that charmed participants with its colorful imagery, improved attendee navigation and enhanced business results.  

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