Loretta Lester is a party planner with a rich design background and even more unique twist on creating all-inclusive, custom events. Formerly a buyer for ABC Carpet & Home, she required a visually vibrant website that would reflect her sophisticated sensibility
Reitdesign started by capturing the spirit of Loretta Lester using unique typeface, vintage background and pastel colors. We then carried the imagery over to a visually dynamic website which featured a gallery of her projects and a blog component to keep the site fresh and interactive. Business cards and a stationary suite were added to create an integrated, professional package.