Monchips Gourmet Cookies

Monchips is an artisanal, small-batch cookie company that hails from Brooklyn, New York. Baked without butter, the creation is a unique—and scrumptious—cross between a biscotti and a cookie, and the company required a logo, website and packaging that would communicate its unique properties AND generate sales.

Reitdesign was involved in every aspect of the brand’s relaunch—from designing a logo, creating a tagline, picking cost saving packaging and developing labels for different flavors and package sizes. We then designed and built a website, inclusive of an e-commerce component that would not just show the product, but how it’s best enjoyed and also feature the charitable causes Monchips supported from a portion of their profits.