NY International Auto Show

Start your engines… With over 1 million annual attendees and a rich 115-year history, the New York International Auto Show ranks as one of the hottest events on the automotive industry’s calendar. It’s where the most coveted cars on the planet — including production, concept and race cars — make their flashy debut.

When the show’s marketing team wanted to change up their communications programs, they put reitdesign in the driver’s seat. We revved things up with sleek, easy to read annual review and media reports, a refreshed stationery suite and the eye-popping, lavish banners and signage featured throughout the Javits Center for the big event!

Banners and Signage
Brand Reveal
Stationery System
Annual Report