Best buds turned business partners, Lainie and Lisa started Pheel with a simple premise: create high performance workout clothes so comfortable they can be worn all day and so stylish they look great at night. They needed to translate this vision into an appealing brand to create interest and drive demand.
Reitdesign partnered with Pheel to create a dynamic website with e-commerce capability that evoked the brands ‘pheeling’ and highlighted their charity initiatives. A blog function and social media presence was activated as well and it seems to be paying off. Not only is the brand being stocked at trendy spin venues such as Flywheel Sports and SoulCycle, a number of celebs have been spotted wearing their garb!