2 Rivers Burger Bar

If you’re a burger joint in New York City, standing out ain’t easy, but Two Rivers was up to the challenge. First, with its name, calling out the Hudson & East Rivers since it sat smack in the middle. Next, it offered creative options and if not enough, encouraged guests to build their own. Now all it needed was a strong brand identity. 

Reitdesign got to work on a logo that would communicate the brand’s mouth-watering offerings but we didn’t stop there. We created menus, business cards and a cool loyalty punch card, taking the look even further by designing staff t-shirts, selecting interior paint colors and creating rub-on graphics to place on mirrors and walls. The result—a hip new spot for a burger and a beer.

Logo Explorations