Spring Street Partners is a privately owned, multi-strategy investment firm based in New York City with a history of success managing and growing investment capital since 1995. While its managing partners have substantial business credentials and take a hands-on approach to all aspects of the investment process, their firm was little known.
Reitdesign created a strong brand identity for the firm, drawing upon the most iconic of NYC images, the Statue of Liberty. The resulting logo provided a distinct, sophisticated character, conveying stability and opportunity as core principles of the practice. The powerful look was then carried over to Spring Street’s website, business cards and stationery suite to enhance their reputation.