Sygma Technology delivers top-notch, integrated, custom technology solutions and technically advanced, high performance applications. Quite a mouthful and that was the challenge! How does one effectively translate IT processes into compelling graphics that best represent the brand?
Reitdesign worked closely with Sygma’s founder to create a unique logo sourced from sygma symbols and developing variations–large and small, faded and solid, connected and separate–to suit different purposes. The imagery was then translated across all touch points–business cards, stationery, newsletter and website–to create a cohesive identity. Noteworthy was the website’s concise, single page format that delivered information seamlessly, moving both vertically and horizontally.