As the most trusted source of global news analysis, The Economist appeals to a range of different audiences. That’s a big part of its success. But when it comes to marketing, how do you maintain consistency across all communications—so that you reach a diverse audience without fragmenting the brand?
Whether it’s a Father’s Day promotion or student gift subscription offer, our marketing campaigns for The Economist have one thing in common: each is true to the magazine’s sophisticated voice. Reitdesign took a soup-to-nuts approach to the promotions for The Economist, dreaming up the initial concept of the campaign, fine-tuning the copy, and crafting an eye-catching design.