Triumph Learning is a sophisticated education system that works closely with school districts to improve both teaching and learning through the application of customized solutions and proprietary programs. In business for over 20 years, the programs had been available in print only, yet the market was decidedly moving to digital. A merger with a young company, i-Core, accomplished this but required both strategic integration and visual re-branding to allow a smooth and successful transition?
Reitdesign began by rebranding the umbrella company, Triumph Learning, modernizing the logo, while maintaining their signature colors. We then refined the individual products, (i-Core, Buckle Down, Coach, and Options) creating distinct imagery, yet aiming for a similar look and feel to tie together the family of brands.
Messaging was developed for multiple audiences to announce the changes, both internally and with constituents. A new website was developed and a comprehensive brand guidelines reference assembled to provide guidance on logo use, color palettes, tone and voice. Further, a full stationery suite was created, along with book covers, brochures, trade show booths and premiums.