UpStares Media is the exclusive distributor of adStep® graphics, which can be installed anywhere there are stairs: malls and museums, transit hubs and movie theaters, arenas, stadiums and airports. It’s a highly effective out of home advertising media but the brand lacked an attractive virtual storefront to drive sales and serve existing customers.
Reitdesign showcased the company’s unique offering by deploying bold imagery from actual campaigns and strong headlines that drew visitors into the site to learn more. A user friendly navigation simplified the process and featured a time lapse video showing an actual installation in process. In addition, a file transfer function was integrated into the site to streamline client service interaction.