YMCA 2014-2015

The YMCA of Greater New York is a leading nonprofit organization for youth development, healthy living and social responsibility, which serves half a million New Yorkers annually with a wide array of programs. They needed a partner to help them visually communicate how these core values build communities.

Drawing upon the Y’s strategic needs, we developed icons and colorful graphics to illustrate challenges in the community, define statistics and create a clear line between these problems and the programs the Y offered. The resulting brochure beautifully and effectively told their story and served to drive new membership. 

Strategic Plan 2015-2017
New Membership Brochure