The journey of a thousand miles often begins with a single step, even if at first you don't know where you're going. So it was with business consulting group Envision, who came to reitdesign for a makeover and soon realized a complete rebranding was in order. What sets Envision's business apart from the competition is their focus on people—both internally and externally—yet their imagery did not convey this. And in today's fast-paced world, first impressions are vitally important.
Through conversation and collaboration, we were able to retain the brand's blue and green color palette while infusing it with new life through dynamic imagery and a modern typeface. We updated the logo, which was visually too busy, to simplify the lines and create a fresh, bold look. We then designed a unique three-dimensional pattern built on the "E" icon that is engaging and memorable.