Global Pet Expo is the pet industry’s mecca—it’s where the fur really flies, to the tune of $214
billion in annual sales. So when the GPE requested a new theme for their
Orlando show on March 21-23, we put our promotional (and animal) instincts into
reitdesign theme team delivered an idea that captures the show’s sheer scale
and diversity: “All Under One Roof.” Coupled with the tagline “The Premier
Industry Event,” the concept generated excitement about the expo, alluding to
its prestige and far-reaching possibilities for exhibitors and attendees.
Under One Roof” theme was paired with charming full-length color animal
portraits against a background of eye-opening show statistics such as “1,130
pet product exhibitors,” “27% of exhibitors from outside the US,” “3,437
booths,” and “3,000+ product launches.” The high-impact theme was front-and-center across a range of
materials including attention-grabbing ads (print and digital), postcards,
brochures, show signage, and more.
Above all, “All
Under One Roof” did its part to make this year’s Global Pet Expo an ALL-out
success. And that’s something to howl about.