Start your engines… With over 1 million annual attendees and a rich 120-year history, the New York International Auto Show ranks as one of the hottest events on the automotive industry’s calendar. It’s where the most coveted cars on the planet — including production, concept and race cars — make their flashy debut.
Opportunity
When the show’s marketing team wanted to shift their communications into a higher gear, they put Reit in the driver’s seat. Following their rebranding, the Show needed to match their marketing to their new fresh, modern look. From promotional brochures and show reports, to websites, to the show branding overall, every piece for the organization needed to go above and beyond.
Solution
We revved things up with sleek, easy to read annual review and media reports, a refreshed stationery suite and the eye-popping, lavish banners and signage featured throughout the Javits Center for the big event!
Reit has worked with the New York International Auto Show for over 5 years. As a collaborative effort, we continue to expand our services with the Auto Show as we work on constantly proving the return on investment of the Show to its multiple audiences. We’ve been able to go out-of-the-box with special printed pieces, compelling infographics, and luxury gifts.
Reviewing the Show
Reit was tasked with developing a comprehensive Review of the Show with the singular focus of showing the ROI of the event. The 60-page printed book is a visual journey showcasing various data analysis relative to Consumers and their buying power, social media analytics, highlights of the attendees experience, press coverage, as well as car reveals and panel discussions.
A luxury gift for a cutting-edge show
Complete with sliver metallic lettering and spot UV poster art, Reit designed this wine bottle as a gift for the Auto Show’s board members. The back of the label includes past shows’ art, with the current show art featured on the front. In addition, the label featured information on the history of the show and was personalized for each board member.
Even down to the lux keepsake box for each bottle, each detail of this gift was carefully thought out to align with the show, its history, and the organization overall.
Reit created a microsite to showcase the plethora of awards the NY Auto Show had won that year. This dynamic website featured animations with bold text and colors to engage users and build brand awareness.
The Show!
The branding of the Show needed to stand out in the vast halls of the Javits Center and against a slew of other branded banners. Working with bright and colorful linear drawings of cars set against dark backgrounds created a dramatic impression while enabling the user to find their way through the space.
