Liz Reitman

5 min | Leadership & Management Musings

New York Tough: Why We’re Doubling Down on Our Commitment to NYC and its People

What a year. A time of transformational growth. With big milestones. And a reminder of who we are, what we want, and what we hold dear.

One constant remains true for us at reitdesign, and has since our beginning: New York City. We’ve called this place home in our highest highs and lowest lows. And we’ve stayed true to New York, too; in the midst of grief, in the throws of opportunity, and in the quiet moments that bloom alongside the hustle & bustle of the city.

Throughout our 25 years in business, we’ve been proud to work with NYC small businesses, enterprise clients, and nonprofit organizations across all five boroughs. After 9/11/2001, I made a commitment to help rebuild the downtown NYC community, which included:

  1. moving reitdesign’s offices downtown, two blocks from the World Trade Center;
  2. dedicating 10% studio time gratis to provide marketing to the downtown community;
  3. focusing our core strategy on NYC businesses
  4. registering as a MADE IN NY company

And at the start of COVID lockdowns in NYC, reitdesign teamed up with ChalkDust Consulting and North Street Creative to build a small businesses resources site to help those in need.

New York City and its people are our home. It’s where we were born, where we were raised, and where we matured into the people and business we are today. While this year has certainly had its downs, we have come together as a community, supporting our neighbors, friends, strangers, and small businesses at a time when it is needed the most.

Which is why we’re doubling down on our commitment to NYC.

Every year around this time, reitdesign designs holiday gifts for our clients. This year, in lieu of gifts, we are giving back to the city that built us.

We’ve custom-designed soup cans to raise awareness of food insecurity throughout our city. To further our impact, we’re donating to NYC food banks to deliver resources to those that are without this holiday season. And we could use your help.

One can of soup represents a small gesture toward hunger relief. But there’s strength in numbers. And we have the power to make a difference in the lives of others. Follow reitdesign on Instagram for tips on how we can help out our fellow New Yorkers.

New York is tough, and this year reminds us of our resiliency. But New York still needs us. Please consider joining us in giving back to our communities. And if you’re in need of our services, please do not hesitate to reach out.

“Vulnerability is not weakness; it is our greatest measure of courage” -- Brené Brown