Driving automotive success.

Start your engines… With over 1 million annual attendees and a rich 120-year history, the New York International Auto Show ranks as one of the hottest events on the automotive industry’s calendar. It’s where the most coveted cars on the planet — including production, concept and race cars — make their flashy debut.

When the show’s marketing team wanted to shift their communications into a higher gear, they put reitdesign in the driver’s seat. We revved things up with sleek, easy to read annual review and media reports, a refreshed stationery suite and the eye-popping, lavish banners and signage featured throughout the Javits Center for the big event!

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