FPArchitects is a boutique, luxury architecture and interiors studio with offices in the New York City Area.
Frank Pizzurro Architecture & Interiors
A 30 Year Brand Rooted In Luxury with Historical Authenticity
We were tasked with creating a sophisticated, flexible brand to position them as a premier luxury service with impeccable craftsmanship.
The branding system is rooted in the logo—a floor plan inspired monogram with interlocking letters. We leveraged this geometric monogram to create a pattern reminiscent of the Greek Key, which serves as a nod to the studio’s neoclassical inspiration for their modern designs. To bring out the luxury feeling, we printed the business cards on soft-touch stock, with a gloss finish for the pattern on the back.
For the website, we wanted to prominently feature the images of each project. Divided into Town, Country, and Interiors, each potential client will easily find the projects to inspire their own.