The Global Pet Expo is the preeminent pet industry trade show held annually in Orlando, Florida for which Reit has been creating unique branding and show materials for the last 9 years.
For the 2020 show, the Reit team developed and executed a brand campaign that captured the show’s tagline, “The Premier Industry Event”, and paired it with the headline: “Welcome to Our World.”
The theme was executed using custom illustrations of an assortment of pets in a 4-color palette to convey a playful, yet professional tone. Campaign deliverables included over 300 ads as well as posters, postcards and brochures – in both digital and print formats and adapted for use within the Show’s event banners and signage.
