DSNY collects more than 10,500 tons of residential and institutional garbage and 1,760 tons of the recyclables—each day. While efficiently managing solid waste and clearing litter or snow from 6,300 miles of streets, the Department is also a leader in environmentalism—committing to sending zero waste to landfills by 2030. Reit was tasked with finding fun, approachable ways to spotlight and explain the curbside organics campaign.