SL Green Realty

Raising the profile of quintessential NYC buildings

SL Green Realty is the largest owner of office real estate in New York City.

Services Provided:
  • Branding and logo design
  • Advertising
  • Website design
  • UX

SL Green Realty is a powerhouse in New York City real estate, and their impressive portfolio of properties—from the pyramid-topped Worldwide Plaza to the sleek Lipstick Building—has left an indelible mark on the city’s skyline. Recognizing our New York roots and work for the NYC Department of Buildings and Javits Center, the company tapped Reit to be one of their exclusive design agencies.

Going far beyond a cookie cutter approach, each office building that SL Green owns is a distinct brand. This presented a unique opportunity to showcase our versatility and marketing capabilities across print and digital advertising, branding and website design. We took the lead on a range of promotions for the marquee structures that follow, creating customized logos, color palettes, fonts and more—all of which evoked the essence and allure of a particular property.

825 8th Ave, Worldwide Plaza

825 Eighth Avenue, better known as Worldwide Plaza, is one of New York’s most iconic buildings, rising 49 stories above the bustling neighborhood of Hell’s Kitchen. To reflect its dominant presence on the skyline, SL Green needed a bold marketing program—one that echoed the aspirational spirit of this state-of-the-art office building. This was our springboard for the creation of an eye-catching logo and an engaging series of ads that marketed the available space to potential tenants.

Before the final branding was chosen, a wide range of logo options were developed.